Top Benefits of Digital Marketing and Why It’ Necessary for Every Business
There is no denying fact that with the evolution of technology, market place is becoming more digitally active. Digital marketing benefits can be seen or observed in our day-to-day lives. Number of online users is increasing day-by-day and hence, the online marketplace is expanding exponentially. As per a report of Forbes, 82% consumers research online before buying and in another report of Tech Crunch, 79% consumers shop online.
So, how do you target these consumers researching and buying online? Well, the answer is digital marketing.
Everyday new businesses are jumping in to digital marketing to tap their audience online. Digital marketing business in US is likely to rise to $332 billion by the year 2021. Hence, digital marketing tactics has emerged as the most cost-effective way to target potential customers.
Do you ever wonder why there is so much fuss about digital marketing? Here is the perfect explanation. Listing top 10 benefits of digital marketing, it perfectly sums up why every business needs digital marketing:
1. The most powerful weapon in marketing
Digital marketing has completely transformed the way potential customers are targeted and engaged. There are many businesses which are evident to the above statement that it has helped their businesses to grow, reach the target audience and enhance the conversion rate.
With right strategies and effective implementation, even small businesses are able to reach their target market place and increase the conversion rate within few months.
2. The most cost-effective way of marketing
One of the key benefits of digital marketing is that it is the most cost-effective of marketing. With traditional marketing ways, it is always difficult for small-scale businesses to compete with large-scale businesses for advertisements & marketing tactics. However, when it comes to digital marketing, it’s always easier to compete keeping limited budgets in mind. With less cost, they can reach wider target audience.
There are some hidden tactics when we are talking about traditional marketing tactics, however, with digital marketing, the only hidden cost is time. Content marketing, SEO and Social Media Marketing demands only time from the clients and at the end there is magic. For quicker results, there are few paid digital marketing techniques such as pay-per-click, social media advertisement, Google advertisement etc. for quicker results.
3. The most weighing marketing way
For traditional marketing ways, it’s difficult to know if it’s working or not. For illustration, you keep a hoarding on a highway for your product or service, you have no idea which customers are turning out through that advertisement and if it’s tapping the right audience for you. However, with digital marketing, you easily measure if your advertisement is turning out with the outcomes. It is one of the strongest reasons why you should opt for digital marketing. While you set up any digital marketing campaign, the analytics tool gives you an estimate of outcomes. After placing your campaign, you can see real-time outcomes and track the whole campaign if it’s giving desired results. If it doesn’t give you the desired output, you can always change the campaign at any time.
4. Targeting the most correct audience
Whenever you place a hoarding or buy some space in a newspaper, you do not know if it’ll reach your target audience. Though there are ways to certain your results but with digital marketing it’s sure shot success.
Digital marketing allows you to choose your audience depending on the geography, language, interests, likes, dislikes and demographics. Through SEO, you can provide content and information about your product and service to the right audience and through pay-per-click and social media advertisement, you can reach the audience who are interested to buy your product or service.
5. The most essential buyer’s online journey
A buyer’s online journey starts with finding the information about a product or service that can help them solve their biggest problems. Providing information and creating awareness during initial stages of a buyer is the most important doorway to connect with your potential consumer.
6. The most time-spending place is online marketplace
It is probably the most important benefit of using digital marketing. Many surveys and reports have proven that most of the people use social media platforms like Facebook, Twitter, Instagram and Youtube regularly. Hence, it’s a good chance and platform to spend on digital marketing utilizing the opportunity.
7. The most qualified buyers are targeted through SEO
SEO, Search Engine Optimization is the yet another powerful source of digital marketing tactic. SEO means optimizing your content for search engines targeting the right audience and using related keywords describing your product or service for enhanced conversion rates. Consumers search for products or services online leading to purchase. Hence, the conversion rate is higher through Search Engine Optimization.
8. The most mobile consumer connections
More than half of the online users access and browse the internet through mobile. The users consume information or content through mobile devices. It is another important benefit of digital marketing that consumers accessing the internet through any device can be easily tapped. With the help of digital marketing, you’re able to tap your audience on any device, be it mobile, laptop or desktop computer.
9. The most adaptive for the best results
To see the results of traditional marketing tactics, you have to wait longer until the campaign is ended. Though you learn at the end of campaign, what produces the best results but you can’t do anything during the campaign.
With the help of digital marketing, you can trace the consumer behaviour in real-time and can modify to get the best results.
The analytics provides complete information about who is viewing your page, at which date, at what time and how long they’re staying on that page. All of this information is quite important to set a campaign or advertisement. In case you feel, the ad is not yielding the desired results, you can experiment providing the analytics.
10. The most levelling play field
In traditional marketing it is often seen that small businesses are not able to compete with the large businesses, however, digital marketing helps the small brand remain competitive online along with the big brands. It levels the play field and provides equal opportunity to both.
How to get benefited from Digital Marketing?
From aforementioned points, it is well stated that there are many benefits of digital marketing helping you to transform your present, reaching & engaging potential customers and enhance conversion rate. It helps you tap the audience at the right time when they are interested to leverage the benefit of your product or service. However, you might be wondering how we can start.
Before jumping into content marketing, social media marketing and campaigns, it’s important to have an intact digital marketing strategy. Set your business goals, digital marketing goals and check if they align with each other. After setting the target audience, plan a digital marketing strategy and check its implementation and measurement.
In case you need help to develop digital marketing strategy, content marketing strategy, search engine optimization, social media advertising etc, you can get in touch with our digital marketing experts at Cross Atlantic Software Pvt. Ltd. If you’re ready to transform your business with digital marketing, get in touch with us now.