hybrid mobile app
What makes an app a hybrid? A hybrid app can be installed on a device like a native app can, but it runs via a web browser. These apps are built using a language called HTML5.
In 2012, HTML5 appeared to be the future of mobile; leading companies like Facebook, LinkedIn and Xero had jumped in and it was getting a lot of attention. The last year, however, has seen many of these companies ditch their existing HTML5 apps and start again with native apps.
The reasons for this are simple—these hybrid apps are not as fast, reliable or smooth as native apps.
Despite these challenges, the debate continues. The potential for HTML5 is certainly enormous as there’s a definite benefit in not having to build and maintain apps for separate native platforms, an endeavor that involves significantly more time and resources. Facebook, for example, employs 300 designers and developers on its iOS team and 300 on its Android team.
So when is hybrid still a good option? If your app will primarily deliver content, and if it’s important to the business outcome for the app to be cross-platform, you should still consider it.